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Catalogues designed to look good & sell more.

We write, design and produce your whole catalogue so it sells more, and take the work off your team.

Book a callA short call with James, our founder.
25 years of catalogues.

Catalogue and direct mail work for

screwfixnaturalmatnisbetsrspbyporspcacotton tradersbody shophillarysmccarthy stone
help for heroesbooksourcenemo office clubpeter hahntravelopiadementia ukymcanatures menupure cremationmobility plus
A House of Bruar catalogue spread as it was printed: model photographs with product descriptions and a stack of folded jumpers.
The same spread redesigned: a headline, one large photograph leading the page, a customer review and a was and now price.
BeforeAfter

Before & after

Same products. Laid out to sell.

Drag the handle across the page.

Nothing about the products changed. The page gained a headline, one photograph that leads, a customer review and a clear price. House of Bruar.

See more before & afters

What we do

The whole catalogue, done for you.

The words

Headlines and product copy that give people a reason to buy.

  • Headlines that lead with the benefit
  • Clear ways to order on every page

The pages

Layouts that give your best sellers the space and show what goes together.

  • Best sellers get the most space
  • Reviews and guarantees beside the products

The production

Artwork, proofing and print-ready files, taken off your team's desk.

  • Proofs checked online, comments in one place
  • Print-ready files for your printer

Catalogues first. Also direct mail, inserts and press adverts.

See what we do

Results in numbers

Pages that work harder move the numbers.

+61%
net return on ad spend
+48%
gross sales
+28%
response rate

Naturalmat's Autumn 2024 catalogue, as reported by Naturalmat. The same catalogue won Best Catalogue Creative & Production at the Direct Commerce Awards 2025.

See what changed for brands like yours.

Trade and retail catalogues, each shown before and after, with the reasons for every change.

How a page is made to sell

Four changes, one page.

House of Bruar, after

In-house or a general agency? Neither.

Paper & PixelsCatalogues and direct mail are all we do, and have been for 25 years.
Catalogue specialistsPages planned to sellWords and design togetherProduction handledFrees up your team
In-house teamKnows the brand best, but the catalogue lands on top of everything else they do.
Not catalogue specialistsNot pages planned to sellWords and design togetherProduction handledNot frees up your team
General design agencyGood-looking pages. Rarely planned around what a catalogue has to sell.
Not catalogue specialistsNot pages planned to sellWords and design togetherNot production handledFrees up your team
FreelancerFlexible for a few pages. Hard to rely on for a whole catalogue, every year.
Not catalogue specialistsNot pages planned to sellNot words and design togetherNot production handledFrees up your team

In their words

What it's like, told by our clients.

“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective. The result has been spectacular.”
Gavin UckoCEO, The Happy Puzzle Company
“James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club
“The new designs they created using our existing catalogue as a base showed clearly how more potential could be unlocked.”
John HodgeHead of E-comm & Mail Order, House of Bruar
“Every segment delivered incremental profit vs control.”
Kelly CliffBrand & Experience Manager, The Body Shop
“We ultimately chose their template option, which was very reasonably priced, and we've been extremely happy with the results.”
Farrell JohnsonMarketing Manager, In2 Access
“As per their proposal, there was no catch; James provided a detailed presentation which included lots of insight into how our catalogue could be changed to increase our sales.”
Michelle LockeMarketing Manager, Teknomek
“The pages they re-designed were a real eye-opener in terms of what we can achieve.”
Alex KahnDirector of Marketing, Booksource
“Very professional from the first meeting through to the final brochure handover. They took the time to learn about my business and sector.”
Darren KerrFounder, KB Bathrooms
“The entire process was simple and we greatly appreciated the professional manner in which they approached our discussions.”
John BarrettManaging Director, Vesey's Seeds, Canada
“Such a good demo, really made me re-think how we plan the catalogue.”
Elizabeth SmithFounder, Libby London

Planning your next catalogue? Talk to James.

Book a call
James Wheele
“A hard-working catalogue sells your business when you're not around. Most are reference books.”
James Wheele, founder.

Tell him about your range and your print date. A short call is enough for a quote, and you'll know whether we can help.

We redesign a small section of your own catalogue, free, and James explains every change.

No call needed. Send us a link or a PDF.

Ask for a free redesign

Rather see it on your own pages first?

BeforeAfter
or drag the handle

Book a call with James.

Twenty minutes about your next catalogue. No pitch.

Calendar not showing? Open the booking page or email james@paperandpixels.co.uk.