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Take a look at your catalogue AFTER our sales optimisation

As part of our FREE demo, we will design at least 2 pages of your latest catalogue with direct response principles applied.

We've presented well over 100 free catalogue demos

Here are just a small selection of the before and after page optimisations we created as part of these presentations.

01Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
02Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
03Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout
Tim Beaumont, Managing Director, Nemo Office Club
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim BeaumontManaging Director, Nemo Office Club
04Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
05Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
06Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout
James Wheele, Founder, Paper & Pixels

Every one of these demos follows the same principle: prove the uplift on two real pages before asking for the rest of the catalogue.

James WheeleFounder, Paper & Pixels
07Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
08Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
09Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout
Tim Beaumont, Managing Director, Nemo Office Club
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim BeaumontManaging Director, Nemo Office Club
10Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
11Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
12Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout
Ben Andrew, Design Director, Paper & Pixels

The best demos don't redesign for the sake of it — they find the one change on a spread that was quietly costing the client sales.

Ben AndrewDesign Director, Paper & Pixels
13Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
14Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
15Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout
Photo needed
Rated 5 out of 5 stars

The redesigned spread made an immediate difference — customers found what they wanted faster, and it showed in the numbers.

Sample TestimonialPlaceholder — real quote to follow
16Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
17Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
18Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Photo needed
Sample TestimonialPlaceholder — real quote to follow
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout

Ready to see these improvements applied to your catalogue?

Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.