Take a look at your catalogue AFTER our sales optimisation
As part of our FREE demo, we will design at least 2 pages of your latest catalogue with direct response principles applied.
We've presented well over 100 free catalogue demos
Here are just a small selection of the before and after page optimisations we created as part of these presentations.

Before
After“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club- Re-structure to push high revenue products
- Increase image size throughout
- Introduce relevant cross sells to push up AOV
- Product reviews and feature points highlighted

Before
AfterGiving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.
- Introduced a dominant hero product per spread
- Rewrote headlines to lead with a clear benefit
- Added a reassurance panel near the call to action
- Simplified the product grid hierarchy

Before
AfterTurning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.
- Rebuilt listings around clear, benefit-led copy
- Added a visible, findable call to action
- Turned technical jargon into shoppable language
- Introduced clearer visual hierarchy throughout

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”

Before
After“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club- Re-structure to push high revenue products
- Increase image size throughout
- Introduce relevant cross sells to push up AOV
- Product reviews and feature points highlighted

Before
AfterGiving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.
- Introduced a dominant hero product per spread
- Rewrote headlines to lead with a clear benefit
- Added a reassurance panel near the call to action
- Simplified the product grid hierarchy

Before
AfterTurning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.
- Rebuilt listings around clear, benefit-led copy
- Added a visible, findable call to action
- Turned technical jargon into shoppable language
- Introduced clearer visual hierarchy throughout

Every one of these demos follows the same principle: prove the uplift on two real pages before asking for the rest of the catalogue.

Before
After“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club- Re-structure to push high revenue products
- Increase image size throughout
- Introduce relevant cross sells to push up AOV
- Product reviews and feature points highlighted

Before
AfterGiving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.
- Introduced a dominant hero product per spread
- Rewrote headlines to lead with a clear benefit
- Added a reassurance panel near the call to action
- Simplified the product grid hierarchy

Before
AfterTurning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.
- Rebuilt listings around clear, benefit-led copy
- Added a visible, findable call to action
- Turned technical jargon into shoppable language
- Introduced clearer visual hierarchy throughout

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”

Before
After“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club- Re-structure to push high revenue products
- Increase image size throughout
- Introduce relevant cross sells to push up AOV
- Product reviews and feature points highlighted

Before
AfterGiving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.
- Introduced a dominant hero product per spread
- Rewrote headlines to lead with a clear benefit
- Added a reassurance panel near the call to action
- Simplified the product grid hierarchy

Before
AfterTurning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.
- Rebuilt listings around clear, benefit-led copy
- Added a visible, findable call to action
- Turned technical jargon into shoppable language
- Introduced clearer visual hierarchy throughout

The best demos don't redesign for the sake of it — they find the one change on a spread that was quietly costing the client sales.

Before
After“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club- Re-structure to push high revenue products
- Increase image size throughout
- Introduce relevant cross sells to push up AOV
- Product reviews and feature points highlighted

Before
AfterGiving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.
- Introduced a dominant hero product per spread
- Rewrote headlines to lead with a clear benefit
- Added a reassurance panel near the call to action
- Simplified the product grid hierarchy

Before
AfterTurning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.
- Rebuilt listings around clear, benefit-led copy
- Added a visible, findable call to action
- Turned technical jargon into shoppable language
- Introduced clearer visual hierarchy throughout
The redesigned spread made an immediate difference — customers found what they wanted faster, and it showed in the numbers.

Before
After“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”
Tim BeaumontManaging Director, Nemo Office Club- Re-structure to push high revenue products
- Increase image size throughout
- Introduce relevant cross sells to push up AOV
- Product reviews and feature points highlighted

Before
AfterGiving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.
- Introduced a dominant hero product per spread
- Rewrote headlines to lead with a clear benefit
- Added a reassurance panel near the call to action
- Simplified the product grid hierarchy

Before
AfterTurning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.
- Rebuilt listings around clear, benefit-led copy
- Added a visible, findable call to action
- Turned technical jargon into shoppable language
- Introduced clearer visual hierarchy throughout
Ready to see these improvements applied to your catalogue?
Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.
