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Relentlessly optimising offline marketing to achieve the best possible response rates for our clients

We help brands design and optimise catalogues so they are easier to shop, clearer to understand and more effective at driving sales.

A collection of redesigned catalogues laid out together, including Screwfix, Naturalmat and Cotton Traders

What we do

Our approach to catalogue success

  1. Discover

    We learn about your business, your customers, and what your catalogue needs to achieve.

  2. Design

    We apply direct-response principles and layout tactics proven to lift response.

  3. Deliver

    We hand over pages that don't just look good. They sell.

An illustration of a presenter pointing at an annotated catalogue spread, showing direct-response principles in place

What you get

Catalogue page reviews
Before-and-after layout recommendations
Smoother catalogue production from start to finish
Stronger product hierarchy
Clearer headlines and calls to action
Improved page flow and navigation
More persuasive product presentation
Print-ready design support

Catalogues are more than brochures. They're revenue drivers, and we combine direct-response expertise with modern design to prove it.

25 years of improving response for B2B and B2C brands

RSPBScrewfixRSPCANaturalmatNisbetsYPOCaldertechCMT EquipmentCPH GroupDrainfastNicola JaneIN2 AccessIntratoneCotton TradersThe Body ShopPeter HahnGrooveTravelopiaMcCarthy StoneNemo Office ClubMobilityPlusPure CremationYMCASSE AirtricityDementia UKFurlNatures MenuHillarysBooksourceHelp for HeroesRSPBScrewfixRSPCANaturalmatNisbetsYPOCaldertechCMT EquipmentCPH GroupDrainfastNicola JaneIN2 AccessIntratoneCotton TradersThe Body ShopPeter HahnGrooveTravelopiaMcCarthy StoneNemo Office ClubMobilityPlusPure CremationYMCASSE AirtricityDementia UKFurlNatures MenuHillarysBooksourceHelp for Heroes

Meet the people behind Paper&Pixels

James Wheele, Creative Director, Paper & Pixels

James Wheele

Creative Director

Founded Paper & Pixels in 2001. Twenty-five years focused on catalogue and offline performance.

Ben Andrew, Design Director, Paper & Pixels

Ben Andrew

Design Director

Leads the creative work on every catalogue redesign, from the first layout sketch through to the final print-ready file.

Richard Andrews, Production Director, Paper & Pixels

Richard Andrews

Production Director

Don't take our word for it

“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective.”

Gavin UckoCEO · The Happy Puzzle Company

“As per their proposal, there was no catch. I totally recommend taking them up on the offer, it's a complete win, win!”

Michelle LockeMarketing Manager · Teknomek

“They clearly know what they are talking about. The pages they redesigned were a real eye-opener in terms of what we can achieve.”

Alex KahnDirector of Marketing · Booksource

“What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective.”

Gavin UckoCEO · The Happy Puzzle Company

“As per their proposal, there was no catch. I totally recommend taking them up on the offer, it's a complete win, win!”

Michelle LockeMarketing Manager · Teknomek

“They clearly know what they are talking about. The pages they redesigned were a real eye-opener in terms of what we can achieve.”

Alex KahnDirector of Marketing · Booksource

Ready to see your catalogue drive more sales?

Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.

An illustration of a presenter pointing at an annotated catalogue spread, showing direct-response principles in place