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Free Page Redesign

One or two real spreads from your own catalogue, redesigned, with a full walkthrough of the reasoning behind every change. It starts with a 20-minute call, so the redesign is built around your business, not our assumptions.

Twenty minutes, no pitch. Whatever happens after, you leave with real insight from 25 years of converting more sales off the page. Nobody wastes the twenty minutes.

25 years of improving response for B2B and B2C brands

RSPBScrewfixRSPCANaturalmatNisbetsYPOCotton TradersThe Body ShopNemo Office ClubBooksourceHelp for HeroesHillarysRSPBScrewfixRSPCANaturalmatNisbetsYPOCotton TradersThe Body ShopNemo Office ClubBooksourceHelp for HeroesHillarys

Your catalogue, before and after

A big part of the free demo is your bespoke catalogue "before and after." Here are a few real examples of what that's looked like — what would yours look like?

01Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
Rated 5 out of 5 stars

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director, Nemo Office Club
B2B Annual Catalogue optimised:
  • Re-structure to push high revenue products
  • Increase image size throughout
  • Introduce relevant cross sells to push up AOV
  • Product reviews and feature points highlighted
02Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
Rated 5 out of 5 stars

Giving the page a clear hero product changed how the whole spread read — it finally looked like it was selling something.

Shona Jameson, Chief Marketing Officer, Cotton TradersShona JamesonChief Marketing Officer, Cotton Traders
B2C Retail Catalogue optimised:
  • Introduced a dominant hero product per spread
  • Rewrote headlines to lead with a clear benefit
  • Added a reassurance panel near the call to action
  • Simplified the product grid hierarchy
03Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
Rated 5 out of 5 stars

Turning a technical listing into something that actually reads like a shoppable page was exactly what this range needed.

Andrew Slark, Managing Director, WatercareAndrew SlarkManaging Director, Watercare
Technical Product Range optimised:
  • Rebuilt listings around clear, benefit-led copy
  • Added a visible, findable call to action
  • Turned technical jargon into shoppable language
  • Introduced clearer visual hierarchy throughout

10–60%

Average sales uplift across catalogue redesigns

20+

A/B-tested adverts beating the control

25 years

Focused on catalogue and offline performance

How it works

From a 20-minute call to a full redesign

The demo is genuinely free and there is no catch. The call happens first for one reason: a redesign built on twenty minutes of understanding your business is far more useful than one built on guesswork. That's also the point where we get a natural read on whether we're a good fit to work together.

  1. Illustration of a 20-minute video call being booked in, timer showing 20 min

    Book a 20-minute call

    Twenty minutes, no pitch. It also tells us both whether we're a good fit, which saves everyone the awkward version of that conversation later.

  2. Illustration of a plain catalogue spread being redesigned into a page with a hero product and a sales uplift badge

    We redesign your pages, free

    One or two real spreads from your own catalogue, rebuilt properly. Because we have had the call first, the redesign is built around your actual products, margins and customers rather than guesswork from the outside.

  3. Illustration of a presenter walking two people through a before-and-after redesign, with clearer hierarchy, customer focus and stronger results highlighted

    We walk you through the reasoning

    A presentation covering every change and why it works, with the test data behind it. No charge, no obligation. You keep the thinking whether you go on to work with us or not.

  4. Illustration of a presentation package being handed over, covering redesigned spreads, the reasoning behind every change, and a recommendation with next steps

    We hand over a presentation package

    Everything from the call goes into a package you can share with your team: the reasoning behind every change, the redesigned pages themselves, and a clear recommendation for what to do next. What you do with it after that is entirely up to you.

What's included

Okay, but what do you actually get with your free catalogue demo?

Two real spreads, redesigned

One or two real spreads from your own catalogue, rebuilt properly, with the reasoning behind every change.

A full walkthrough of the thinking

A presentation covering every change and why it works, with the test data behind it — not just the finished pages.

A slide deck and demo video

Something to keep, share internally and refer back to after the call. See a real example below.

No cost, no obligation

You leave with real insight from 25 years of converting more sales off the page, whatever happens after.

What people are saying about their catalogue demo

“I was very impressed with the free catalogue demo, it was much more detailed than I expected and the new designs they created using our existing catalogue as a base showed clearly how more potential could be unlocked. James and his team have a wealth of experience in designing commercially driven catalogues and the insight shared gave clear advice on how to get more sales without any pressure or hard sell. I am very glad I booked in the demo – time very well spent!”

John Hodge, Head of E-comm & Mail Order, House of BruarJohn HodgeHead of E-comm & Mail Order · House of Bruar

“Paper and Pixels 'cold emailed' me. It's very rare that I respond to these things, but something made me explore further! My gut instinct was not only correct, it has led us to a complete refresh of our catalogue. What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective. The result has been spectacular. I thoroughly recommend giving Paper and Pixels the opportunity to refresh your catalogue.”

Gavin Ucko, CEO, The Happy Puzzle CompanyGavin UckoCEO · The Happy Puzzle Company

“We were contacted by Paper and Pixels and as our catalogue is a very important asset, we were intrigued to see if they could improve the content. As per their proposal, there was no catch; James provided a detailed presentation which included lots of insight into how our catalogue could be changed to increase our sales. I totally recommend taking them up on the offer, it's a win, win!!”

Michelle Locke, Marketing Manager, TeknomekMichelle LockeMarketing Manager · Teknomek

“On behalf of Vesey's Seeds Ltd, Canada's largest mail order gardening company, we were delighted to hear from James and the good folks at Paper & Pixels. We followed up with them by sharing some of our catalogues and they reciprocated with a wonderful online demonstration that featured some excellent suggestions regarding our overall layout and design. The entire process was simple and we greatly appreciated the professional manner in which they approached our discussions.”

John Barrett, Managing Director, Vesey's Seeds, CanadaJohn BarrettManaging Director · Vesey's Seeds, Canada

“It was clear that the team at Paper&Pixels had taken the time to understand our business and our branding during the preparation for the demo. James spent time talking through each section of the proposed catalogue pages, showing us the potential and reasons behind each design decision. The whole process was very informative and insightful.”

Emily CampbellMarketing Exec · Nicola Jane

“The catalogue demo that James and his team present is really comprehensive, and I am very pleased I said yes to their offer. They clearly know what they are talking about and the pages they re-designed were a real eye-opener in terms of what we can achieve. I've come away from it with a bunch of new ideas and they gave me the presentation to keep as well!”

Alex Kahn, Director of Marketing, BooksourceAlex KahnDirector of Marketing · Booksource, St Louis USA

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! At the very least you get sight of some brilliant new page designs for free, these will really get you thinking about your catalogue and how effective it can be. James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director · Nemo Office Club

“Paper & Pixels were fantastic to work with when we decided to redesign our company catalogues. They took our existing catalogues and produced a mock-up of one completely free of charge, along with clear reasoning behind their design decisions. This made it easy for me to present the concept to our director and get buy-in. We ultimately chose their template option, which was very reasonably priced, and we've been extremely happy with the results. Professional, helpful and great to work with — highly recommended!”

Farrell Johnson, Marketing Manager, In2 AccessFarrell JohnsonMarketing Manager · In2 Access

“Paper & Pixels were very professional from the first meeting through to the final brochure handover. They took the time to learn about my business and sector and had some great ideas on how to improve the look of my brochure.”

Darren Kerr, Founder, KB BathroomsDarren KerrFounder · KB Bathrooms

“I want to express my heartfelt gratitude to Paper & Pixels for their outstanding work. They exceeded my expectations by producing an exceptional brochure for our exhibition in an impressively short timeframe. Their dedication and commitment truly made a difference, and I couldn't be more satisfied with the results!”

Ronald Pinto, Founder, Microlin CooperRonald PintoFounder · Microlin Cooper

“Such a good demo, really made me re-think how we plan the catalogue.”

Elizabeth Smith, Founder, Libby LondonElizabeth SmithFounder · Libby London

“I was very impressed with the free catalogue demo, it was much more detailed than I expected and the new designs they created using our existing catalogue as a base showed clearly how more potential could be unlocked. James and his team have a wealth of experience in designing commercially driven catalogues and the insight shared gave clear advice on how to get more sales without any pressure or hard sell. I am very glad I booked in the demo – time very well spent!”

John Hodge, Head of E-comm & Mail Order, House of BruarJohn HodgeHead of E-comm & Mail Order · House of Bruar

“Paper and Pixels 'cold emailed' me. It's very rare that I respond to these things, but something made me explore further! My gut instinct was not only correct, it has led us to a complete refresh of our catalogue. What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective. The result has been spectacular. I thoroughly recommend giving Paper and Pixels the opportunity to refresh your catalogue.”

Gavin Ucko, CEO, The Happy Puzzle CompanyGavin UckoCEO · The Happy Puzzle Company

“We were contacted by Paper and Pixels and as our catalogue is a very important asset, we were intrigued to see if they could improve the content. As per their proposal, there was no catch; James provided a detailed presentation which included lots of insight into how our catalogue could be changed to increase our sales. I totally recommend taking them up on the offer, it's a win, win!!”

Michelle Locke, Marketing Manager, TeknomekMichelle LockeMarketing Manager · Teknomek

“On behalf of Vesey's Seeds Ltd, Canada's largest mail order gardening company, we were delighted to hear from James and the good folks at Paper & Pixels. We followed up with them by sharing some of our catalogues and they reciprocated with a wonderful online demonstration that featured some excellent suggestions regarding our overall layout and design. The entire process was simple and we greatly appreciated the professional manner in which they approached our discussions.”

John Barrett, Managing Director, Vesey's Seeds, CanadaJohn BarrettManaging Director · Vesey's Seeds, Canada

“It was clear that the team at Paper&Pixels had taken the time to understand our business and our branding during the preparation for the demo. James spent time talking through each section of the proposed catalogue pages, showing us the potential and reasons behind each design decision. The whole process was very informative and insightful.”

Emily CampbellMarketing Exec · Nicola Jane

“The catalogue demo that James and his team present is really comprehensive, and I am very pleased I said yes to their offer. They clearly know what they are talking about and the pages they re-designed were a real eye-opener in terms of what we can achieve. I've come away from it with a bunch of new ideas and they gave me the presentation to keep as well!”

Alex Kahn, Director of Marketing, BooksourceAlex KahnDirector of Marketing · Booksource, St Louis USA

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! At the very least you get sight of some brilliant new page designs for free, these will really get you thinking about your catalogue and how effective it can be. James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”

Tim Beaumont, Managing Director, Nemo Office ClubTim BeaumontManaging Director · Nemo Office Club

“Paper & Pixels were fantastic to work with when we decided to redesign our company catalogues. They took our existing catalogues and produced a mock-up of one completely free of charge, along with clear reasoning behind their design decisions. This made it easy for me to present the concept to our director and get buy-in. We ultimately chose their template option, which was very reasonably priced, and we've been extremely happy with the results. Professional, helpful and great to work with — highly recommended!”

Farrell Johnson, Marketing Manager, In2 AccessFarrell JohnsonMarketing Manager · In2 Access

“Paper & Pixels were very professional from the first meeting through to the final brochure handover. They took the time to learn about my business and sector and had some great ideas on how to improve the look of my brochure.”

Darren Kerr, Founder, KB BathroomsDarren KerrFounder · KB Bathrooms

“I want to express my heartfelt gratitude to Paper & Pixels for their outstanding work. They exceeded my expectations by producing an exceptional brochure for our exhibition in an impressively short timeframe. Their dedication and commitment truly made a difference, and I couldn't be more satisfied with the results!”

Ronald Pinto, Founder, Microlin CooperRonald PintoFounder · Microlin Cooper

“Such a good demo, really made me re-think how we plan the catalogue.”

Elizabeth Smith, Founder, Libby LondonElizabeth SmithFounder · Libby London

Ready to see your catalogue's before and after?

Book your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue.