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Free Page Redesign

One or two real spreads from your own catalogue, redesigned, with a full walkthrough of the reasoning behind every change. It starts with a 20-minute call, so the redesign is built around your business, not our assumptions.

Twenty minutes, no pitch. Whatever happens after, you leave with real insight from 25 years of converting more sales off the page. Nobody wastes the twenty minutes.

Brands who've said yes to the call

RSPBScrewfixRSPCANaturalmatNisbetsYPOCotton TradersThe Body ShopNemo Office ClubBooksourceHelp for HeroesHillarysRSPBScrewfixRSPCANaturalmatNisbetsYPOCotton TradersThe Body ShopNemo Office ClubBooksourceHelp for HeroesHillarys

Your catalogue, before and after

A big part of the free demo is your bespoke catalogue "before and after." Here are a few real examples of what that's looked like — what would yours look like?

01Nemo Office Club
Original Nemo Office Club catalogue spread with products listed at uniform priorityBefore
Redesigned Nemo Office Club spread with margin-leading products given visual priorityAfter
One of the two spreads redesigned as part of Nemo Office Club's free demo.
02Cotton Traders
Original Cotton Traders catalogue spread laid out as a uniform product gridBefore
Redesigned Cotton Traders spread with a dominant hero product, benefit-led headline and reassurance panelAfter
One of the two spreads redesigned as part of Cotton Traders' free demo.
03Watercare
Original Watercare catalogue page laid out as dense technical listingsBefore
Redesigned Watercare page with clear hierarchy, benefit-led copy and a visible call to actionAfter
One of the two spreads redesigned as part of Watercare's free demo.

10–60%

Average sales uplift across catalogue redesigns

20+

A/B-tested adverts beating the control

25 years

Focused on catalogue and offline performance

How it works

From a 20-minute call to a full redesign

  1. Book a 20-minute call

    Twenty minutes, no pitch. It also tells us both whether we're a good fit, which saves everyone the awkward version of that conversation later.

  2. We redesign your pages, free

    One or two real spreads from your own catalogue, rebuilt properly. Because we have had the call first, the redesign is built around your actual products, margins and customers rather than guesswork from the outside.

  3. We walk you through the reasoning

    A presentation covering every change and why it works, with the test data behind it. No charge, no obligation. You keep the thinking whether you go on to work with us or not.

  4. If you want the full book, we take it on

    End-to-end redesign and production, or a design package if you have an in-house team who need the framework rather than the labour.

What's included

Okay, but what do you actually get with your free catalogue demo?

Two real spreads, redesigned

One or two real spreads from your own catalogue, rebuilt properly, with the reasoning behind every change.

A full walkthrough of the thinking

A presentation covering every change and why it works, with the test data behind it — not just the finished pages.

A slide deck and demo video

Something to keep, share internally and refer back to after the call. See a real example below.

No cost, no obligation

You leave with real insight from 25 years of converting more sales off the page, whatever happens after.

What people are saying about their catalogue demo

“I was very impressed with the free catalogue demo, it was much more detailed than I expected and the new designs they created using our existing catalogue as a base showed clearly how more potential could be unlocked. James and his team have a wealth of experience in designing commercially driven catalogues and the insight shared gave clear advice on how to get more sales without any pressure or hard sell. I am very glad I booked in the demo – time very well spent!”

John HodgeHead of E-comm & Mail Order · House of Bruar

“Paper and Pixels 'cold emailed' me. It's very rare that I respond to these things, but something made me explore further! My gut instinct was not only correct, it has led us to a complete refresh of our catalogue. What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective. The result has been spectacular. I thoroughly recommend giving Paper and Pixels the opportunity to refresh your catalogue.”

Gavin UckoCEO · The Happy Puzzle Company

“We were contacted by Paper and Pixels and as our catalogue is a very important asset, we were intrigued to see if they could improve the content. As per their proposal, there was no catch; James provided a detailed presentation which included lots of insight into how our catalogue could be changed to increase our sales. I totally recommend taking them up on the offer, it's a win, win!!”

Michelle LockeMarketing Manager · Teknomek

“On behalf of Vesey's Seeds Ltd, Canada's largest mail order gardening company, we were delighted to hear from James and the good folks at Paper & Pixels. We followed up with them by sharing some of our catalogues and they reciprocated with a wonderful online demonstration that featured some excellent suggestions regarding our overall layout and design. The entire process was simple and we greatly appreciated the professional manner in which they approached our discussions.”

John BarrettManaging Director · Vesey's Seeds, Canada

“It was clear that the team at Paper&Pixels had taken the time to understand our business and our branding during the preparation for the demo. James spent time talking through each section of the proposed catalogue pages, showing us the potential and reasons behind each design decision. The whole process was very informative and insightful.”

Emily CampbellMarketing Exec · Nicola Jane

“The catalogue demo that James and his team present is really comprehensive, and I am very pleased I said yes to their offer. They clearly know what they are talking about and the pages they re-designed were a real eye-opener in terms of what we can achieve. I've come away from it with a bunch of new ideas and they gave me the presentation to keep as well!”

Alex KahnDirector of Marketing · Booksource, St Louis USA

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! At the very least you get sight of some brilliant new page designs for free, these will really get you thinking about your catalogue and how effective it can be. James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”

Tim BeaumontManaging Director · Nemo Office Club

“I was very impressed with the free catalogue demo, it was much more detailed than I expected and the new designs they created using our existing catalogue as a base showed clearly how more potential could be unlocked. James and his team have a wealth of experience in designing commercially driven catalogues and the insight shared gave clear advice on how to get more sales without any pressure or hard sell. I am very glad I booked in the demo – time very well spent!”

John HodgeHead of E-comm & Mail Order · House of Bruar

“Paper and Pixels 'cold emailed' me. It's very rare that I respond to these things, but something made me explore further! My gut instinct was not only correct, it has led us to a complete refresh of our catalogue. What James was able to do was use his experience and expertise to stand from a position that we can't, and give us a completely different perspective. The result has been spectacular. I thoroughly recommend giving Paper and Pixels the opportunity to refresh your catalogue.”

Gavin UckoCEO · The Happy Puzzle Company

“We were contacted by Paper and Pixels and as our catalogue is a very important asset, we were intrigued to see if they could improve the content. As per their proposal, there was no catch; James provided a detailed presentation which included lots of insight into how our catalogue could be changed to increase our sales. I totally recommend taking them up on the offer, it's a win, win!!”

Michelle LockeMarketing Manager · Teknomek

“On behalf of Vesey's Seeds Ltd, Canada's largest mail order gardening company, we were delighted to hear from James and the good folks at Paper & Pixels. We followed up with them by sharing some of our catalogues and they reciprocated with a wonderful online demonstration that featured some excellent suggestions regarding our overall layout and design. The entire process was simple and we greatly appreciated the professional manner in which they approached our discussions.”

John BarrettManaging Director · Vesey's Seeds, Canada

“It was clear that the team at Paper&Pixels had taken the time to understand our business and our branding during the preparation for the demo. James spent time talking through each section of the proposed catalogue pages, showing us the potential and reasons behind each design decision. The whole process was very informative and insightful.”

Emily CampbellMarketing Exec · Nicola Jane

“The catalogue demo that James and his team present is really comprehensive, and I am very pleased I said yes to their offer. They clearly know what they are talking about and the pages they re-designed were a real eye-opener in terms of what we can achieve. I've come away from it with a bunch of new ideas and they gave me the presentation to keep as well!”

Alex KahnDirector of Marketing · Booksource, St Louis USA

“If you are thinking about taking the catalogue review from Paper & Pixels, I would say 100% go ahead! At the very least you get sight of some brilliant new page designs for free, these will really get you thinking about your catalogue and how effective it can be. James and his team clearly know their stuff, the presentation is excellent and the insights they give are so valuable.”

Tim BeaumontManaging Director · Nemo Office Club

Ready to see your catalogue's before and after?

Book your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue.