How we lifted Naturalmat's net ROAS by 61%
A premium, sustainable bed and mattress brand needed a catalogue that worked as hard as its showroom. Here's how we got there.
“Working with Paper & Pixels on our catalogue set a completely new benchmark for what we can achieve with our direct mail. The new design captured our brand perfectly and delivered a significant lift in response rate and sales, with net ROAS up 61%.”
Harry Engels, Marketing Director, Naturalmat
The challenge
Naturalmat needed a catalogue that worked harder commercially without losing an ounce of its premium, sustainable positioning in a crowded luxury bedding market.
Our approach
We rebuilt the catalogue around direct-response principles — clearer hierarchy, stronger calls to action, a format sized for Royal Mail's letter rate — while keeping the brand storytelling that makes Naturalmat, Naturalmat.
+61%
Increase in Net ROAS
+48%
Gross sales
+28%
Response rate
The catalogue
A look at the redesigned catalogue in more detail.
Naturalmat proves that a beautiful, brand-led catalogue can feel inspiring and desirable — and still work hard commercially.
Working with Paper & Pixels on our catalogue set a completely new benchmark for what we can achieve with our direct mail. The new design captured our brand perfectly and delivered a significant lift in response rate and sales, with net ROAS up 61%.
Want results like these?
Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.