How we doubled The Body Shop's forecasted campaign results
A global beauty brand needed an offer-led catalogue that still felt right on brand, not like a discount flyer.
The challenge
The Body Shop came to us looking to improve the performance of their direct mail — aiming to drive more customer response and increase orders, whilst staying true to their global brand.
Our approach
Evolving the messaging, refining the layout, and introducing subtle optimisation techniques to improve cut-through and conversion. Each page combines premium, brand-led design with a performance mindset that aligned beautifully with their audience.
+61%
Increase in Net ROAS
+48%
Gross sales
+28%
Response rate
The catalogue
A look at the redesigned catalogue in more detail.
The Body Shop proves that an offer-led catalogue doesn't have to read like a discount flyer — the brand still leads, the offer just gives it a reason to be picked up.
Want results like these?
Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.