Cotton Traders' catalogue, rebuilt around a clear hero and a benefit-led headline
A uniform product grid needed more than a tidy layout — it needed a reason to keep turning the page.
The challenge
Cotton Traders came to us looking to improve the performance of their bounce back catalogue — aiming to drive more customer response and increase orders, whilst staying true to their brand.
Our approach
Our approach combines direct-response principles with brand-led design — every layout, caption and call to action is built to convert, without ever compromising on the warmth and authenticity that define Cotton Traders. Everything we create is crafted with performance in mind.
+61%
Increase in Net ROAS
+48%
Gross sales
+28%
Response rate
The catalogue
A look at the redesigned catalogue in more detail.
Cotton Traders proves that a uniform product grid can still tell a story — the hero and headline do the selling before a single product shot does.
Want results like these?
Get your free page redesign. It starts with a 20-minute call, so we learn how your business works before we redesign real pages from your catalogue. No commitment, no cost.