How we lifted RSPB's catalogue-driven sales by 60%
A conservation charity's shop catalogue needed to turn browsing supporters into buyers, without ever feeling like a hard sell.
“What I like is that you know you're dealing with people who clearly know their craft.”
RSPB
The challenge
RSPB needed a shop catalogue that could sell as naturally as it informs, turning a charity audience's goodwill into orders without ever feeling like a hard sell.
Our approach
Over ten years and multiple editions, we've kept refining the layout, hierarchy and product storytelling — building on what already works each time rather than starting over.
+61%
Increase in Net ROAS
+48%
Gross sales
+28%
Response rate
The catalogue
A look at the redesigned catalogue in more detail.
RSPB proves that a charity catalogue can be optimised commercially without ever losing the warmth and trust its supporters expect.
James and the team at Paper & Pixels continue to deliver outstanding performance and our pages are working harder than ever.
Want results like these?
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