Offline response rates are up by 140%
As a challenger brand in the ready-meal space, getting bums on seats is important.
So that’s what we delivered for Parsley Box across all of their offline marketing channels, including press, inserts, direct mail, and catalogues.
The direct response principles at play
Messaging hierarchy
With so much to say, it’s essential to have a clear hierarchy, not try and say it all at once.
Self-interest
Product features mean diddly squat to customers. We needed to show them the benefits.
Heroization
Understand prospects want to see the product, not the art direction of a set.
Value proposition
Do not assume readers will think they will understand the value. You have to show it to them.
“Paper & Pixels consistently boost ad performance across all offline channels”
Proudly BLUE14
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.
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