Test creative delivers 60% more leads.
Conversion can take anywhere between 5 months to 20 years at McCarthy Stone. But it’s not all that surprising when you’re peddling £500k homes or apartments.
Still, even more reason to work with an agency known for generating more responses and getting more leads into the funnel.
Control: 5 leads | Test: 8 leads
The direct response principles at play
Problem first
People must accept they have a problem before they’re ready to understand your solution.
AIDA formula
Attention, Interest, Desire, Action is the most consistent copywriting formula for sales letters.
Social proof
Frequent testimonials are peppered throughout, not isolated on one page.
Self-interest
Product features mean diddly squat to customers. We needed to show them the benefits.
“We felt comfortably uncomfortable with testing longer copy, but the team at Paper & Pixels were able to rationalise creative decisions better than any creatives I’ve seen. And in the end, they were right.”
Proudly BLUE14
Paper & Pixels works alongside the very best performance marketing agencies in the business. Offering clients access to a proven network of best-in-class direct response specialists across paper, pixels and beyond.
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